This is an as personal of a project as it probably can be. A branding for your own company is tough to work on, because you think and rethink every decision you make at least twice as often. I hope we made the right ones and you enjoy the outcome as much as we enjoyed the process. As always, we value every command, critic, suggestion & appreciation.
...and before you watch the project, grab a cup of coffee... its a long one!
penda is a fresh and motivated team of international creatives born and based in the East (Beijing) & in the West (Austria). Due to their continental distance and different architecural & cultural heritage, the team around the founders Chris Precht and Dayong Sun try to investigate the fundamentals in architecture and to integrate them into one cross-cultural design-language.
The logo should reflect penda's view on architecture. Founded by Chris Precht and Dayong Sun and operating from Vienna & Beijing, penda is influenced by the different origins of Western and Chinese architecture. by looking back at cultural traditions, penda seeks the fundamentals of each architectural development and tries to reinterpret them in one cross-cultural design-language.
e.g. The Hongkun Art Museum: By taking the atmosphere of a cave, the birthplace of Exhibiting Art as a reference, penda used arches (a direct architectural & structural expression of the cave) to create continues ribbon, which guides visitors to the exhibition spaces.
The arch was also chosen as an element to form the outline of the main letters for the logo.
e.g. The Hongkun Art Museum: By taking the atmosphere of a cave, the birthplace of Exhibiting Art as a reference, penda used arches (a direct architectural & structural expression of the cave) to create continues ribbon, which guides visitors to the exhibition spaces.
The arch was also chosen as an element to form the outline of the main letters for the logo.
A focus on Individuality:
Usually, business cards are an visual statement of .... More about the brand than about the individual. We wanted to create a card which leaves opportunity for a personal touch.
The member of penda can chose of a vast amount of different cards. Some cards are blank, some of them feature an image of our key projects. Team members might chose cards of a project, they were personally involved with, which also works as an 'icebreaker' for a dialog when exchanging cards. Sticking your personal information-ribbon on the card, can happen in many ways, from sticking it straight on the backside, to wrapping it diagonal around the card. There will be never to exact similar cards, which features a great a amount of individualism and variety, which we also want to express within our work.
Usually, business cards are an visual statement of .... More about the brand than about the individual. We wanted to create a card which leaves opportunity for a personal touch.
The member of penda can chose of a vast amount of different cards. Some cards are blank, some of them feature an image of our key projects. Team members might chose cards of a project, they were personally involved with, which also works as an 'icebreaker' for a dialog when exchanging cards. Sticking your personal information-ribbon on the card, can happen in many ways, from sticking it straight on the backside, to wrapping it diagonal around the card. There will be never to exact similar cards, which features a great a amount of individualism and variety, which we also want to express within our work.
For a 1 - 3 month internship, one normally will not get business cards, because one needs to order a whole stack of cards, which is costly and not possible for the intern to give out in such a narrow timeframe. In our case, we don't need to print the cards for an intern, but just the name-stickers with the personal information, which we can order in an amount which is needed to a lesser cost per piece...
The name-stickers with the personal information also work for other 'give-outs', like envelopes, portfolios, books, or smaller brochures. The contact information can be easily stuck on them.
For more on the project or an insight in our other works, check out our
(online soon) or (in the meantime) our
for our chinese friends, we are on wechat.
pls scan the qr code:
